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Strategy & Execution

At True Leadership, we believe strategy should never be “scribbled wishful thinking,” but rather an interactive and intensive process. A strategy is only successful if it not only looks good on paper but also leads to real, measurable results. We support leaders and their organisations in shaping and executing strong, future-proof strategies — locally rooted and globally applicable.

 

Executive coach: Arvid Buit

The first step towards change is getting to know each other. I’m happy to offer this without obligation.

  • How do you bring strategy to life in practice?
  • How do you prevent plans from stalling?
  • How do you adjust when sudden changes arise?
  • How do you make your strategy both resilient and realistic?
  • How do you manage risks within your strategy?

Our approach is grounded in the Harvard framework by Prof. Robert Simons, which emphasises four core ‘levers of control’: belief systems, boundary systems, diagnostic control systems, and interactive control systems. These levers enable a dynamic balance between focus and freedom, innovation and control. Where many organisations stall in lofty plans with little execution power, we drive action. Because without execution, strategy is just ambition.

We assist our clients in formulating long-term intentions, while also stepping in decisively when quick adjustments are needed due to sudden market changes. The result? Strategies that are not only bold but also resilient and realistic. We help build organisations that manage uncertainty, mitigate risks (such as operations, asset impairment, and franchise risks), and remain flexible enough to pivot when required.

Internationally, we work with leaders of fast-scaling startups to established multinationals. We design strategies tailored to cultural differences, country-specific laws and regulations, and complex market dynamics. By leveraging interactive control systems, we foster continuous dialogue — turning strategy into a shared, organisation-wide compass rather than a top-down instruction manual.

Does your organisation want more than just strategy on paper? Then we’ll guide you from vision to performance. From the dot on the horizon to impact on the ground.

 

Meet Arvid Buit

The first step towards change is getting to know each other. I’m happy to offer this without obligation.