MEDIA
Podcasts and Interviews
Arvid Buit on Narcissism and Leadership
100 MASTER Coaches
100 Master Coaches (hosted by Coach Mel Leow, MCC)
Episode 94: Arvid Buit
2026
“Don’t Create Comfort, Create Clarity: Why 90% of Coaches Won’t Survive”
I started backstage in the entertainment industry, where I watched people receive the applause of 50,000 and still need cocaine to get through the evening. That gap between onstage and backstage is where my fascination with the psychology of successful people began, and it is what Coach Mel and I unpack in this conversation. We talk about why I never call anyone a narcissist, what attachment really explains about leaders who read every room because they have never felt safe in one, and why the coaching relationship only works when it is unconditional. We also discuss the uncomfortable part: AI can already do most foundational coaching, the Netherlands has 100,000 self-declared coaches and a market for a fraction of them, and you cannot fake life experience at 21. What remains is simple enough: be useful, tolerate discomfort, and remember it is never about the coach.
Quality Bookings TV (NL Language)
Quality Bookings (hosted by Robert de Vries)
Interview with speaker Arvid Buit
2017
“A Talent for Narcissism: Why the Most Difficult Leaders Are Often the Best”
From lighting designer in the entertainment world to executive coach: in this conversation on Quality Bookings TV I explain how the gap between stage and backstage led me to the psychology of successful people. We discuss the explosion of coaches, of the 50,000 self-declared ones only about 2,000 are accredited, and how to separate the wheat from the chaff. The heart of it is narcissism: not an insult but a spectrum we are all on, rooted in an overdose of unconditional love and a shortage of frustration tolerance. I explain how the wall of Rolexes and Jaguars works, why these leaders are indispensable precisely in times of crisis, and why you should polish the type rather than chase it away. Also covered: short trajectories that evolve into a critical friendship, my book Wahlberg, and why a lecture on narcissism is mostly great fun.
Sprekers van de Toekomst (NL Language)
Sprekers van de Toekomst (hosted by Robert de Vries)
Podcast #79: Alle succesvolle mensen zijn knettergek!! Met Arvid Buit
2024
“Why No Speaker With a Happy Childhood Has Ever Sat at This Table”
My fourth appearance, which apparently makes me a friend of the show, and this time we go deep. The host had noticed something: not a single speaker at his table ever had a carefree childhood. I explain why that holds up, with the necessary caveats for the scientists listening along. We dissect attachment: unconditional love, frustration tolerance, and what happens when that foundation is missing. Why trauma and attachment disorder are not the same thing, why your ex’s “filthy narcissist” is probably not a narcissist but at worst a psychopath, and why high sensitivity is not a medal but a panic response you can learn to use. Also covered: the tipping point where creating realities becomes deception, from Sam Bankman-Fried to Ali B, and why recovery only starts with pain and urgency. Talent is wonderful, but unpolished it remains a dull stone.
EMCC CHINA – Leadership Psychology & Executive Coaching
EMCC China (hosted by Icey Cui) 超级领导者具备怎样的大脑和个性
Masterclass Leadership Psychology & Executive Coaching by speaker Arvid Buit
2018
“The Leadership Brain: What Really Drives the People at the Top”
A masterclass for my Chinese colleagues in four parts, from definitions to the coaching room. I start by separating leaders from managers, psychologically two different species, and explain why leadership is about balance within a script rather than a job title. Then we go under the mask: how attachment forms from the womb onwards, how too much or too little symbiotic love produces the fearful and the depressive narcissistic scripts, and what oxytocin, cortisol, dopamine, serotonin and testosterone actually do in a leader’s brain. From there the practical recipe: unconditional acceptance, measurable outcomes, twelve months minimum, building reciprocity through Marshall Goldsmith’s Feed Forward, and working on behaviour and nothing else, because know-how is never the problem, show-how is. We close with triggers, masks and behavioural experiments, plus a generous Q&A. The yardstick throughout is the one I still use today: change only counts when the people around the client can see it.
Jules Kleedt Uit – Dé podcast over Psychiatrie
Jules Kleedt Uit (hosted by Jules Tielens)
Leiderschap & Narcisme with guest expert Arvid Buit
July 2026
“Top Leaders and Terrible Leaders: The Positive Side of Narcissism”
At the table with psychiatrist Jules Tielens, and for a change we discuss what narcissism delivers instead of only what it destroys. I explain how I work on the borderline between top leaders and terrible leaders, and why roughly one in three people carries a disturbed attachment while among successful artists, politicians and CEOs that figure creeps toward 98 percent. We dissect narcissism as frozen attachment: a defence invented by a five-year-old, with plain sadness and fear underneath. I walk Jules through my method: the three-hour biography, the sine wave through the low points, and the question of what someone decided about themselves back then. We also spend time on how carelessly the label is handed out these days, in divorces, in the media, at birthday parties, and why most people wearing it do not deserve it, which matters, because the difference between a difficult leader and a disordered one is precisely where my work begins. Two self-confessed bunglers philosophise about Nietzsche, mortality and playing chess with the pieces you are dealt.
Jules Kleedt Uit – Dé podcast over Psychiatrie
Jules Kleedt Uit (hosted by Jules Tielens)
Episode 37: The Positive Side of Narcissism, with guest expert Arvid Buit
July 2026
“Negotiating Like the FBI: What Hostage Takers Teach Us About Difficult Personalities”
Part two with psychiatrist Jules Tielens, and now we get practical. Using a deliberately absurd hostage scenario, I demonstrate what FBI negotiator Chris Voss discovered: never say no to an unreasonable demand, ask “how am I supposed to do that?” We walk through mirroring, labelling, and why these tools work just as well with a raging executive in a boardroom as with a hostage taker, or at a birthday party; I have written the boardroom version down in Negotiating with a Narcissist. Then the Harvard school: information wins every negotiation, which is exactly why the biography wins every coaching engagement. Along the way we dismantle the Peter principle, status-driven errors in large institutions, and the term “personal leadership”: if you need a course for it, you cannot do it. The core lesson for attachment-disturbed clients comes from my co-author Martin Appelo: do not follow your feeling, use your head.