ARTICLES ON EXECUTIVE COACHING
What a Fictional CEO Teaches About Real Ones
Why write a novel about a narcissistic CEO? Because a narcissistic leader who would fight any feedback report can still recognise himself in a story. Fiction gets past the armour: there is no messenger to shoot. Wahlberg, my business novel about CEO Dirk Wahlberg, has...
Negotiating with a Narcissist
How do you negotiate with a narcissist? By negotiating with the pattern instead of the person you wish were present. Concretely: manage the relationship between the deal and their self-image, because the pattern will pay real money to protect the story; never spend...
Hiring, Promotion and the Narcissism Filter
Can you screen narcissism out of executive hiring? Not with the tools most organisations use: assessments entertain, references defend, and interviews actively select for the pattern, because interviews reward confident self-presentation, which is the pattern’s native...
Narcissism or Strong Leadership? How to Tell the Difference
How do you tell a narcissistic leader from a strong one? Not by confidence, decisiveness or impatience, which both share. The reliable differences show over time in four places: what happens to people who correct the leader publicly, where credit and blame travel,...
Where Narcissistic Leaders Come From: The Narcissistic Circle
Where does narcissistic leadership come from? From an early deficit in unconditional recognition, what clinical psychologist Martin Appelo calls an 'oersoep' (primal soup) problem, compensated by narcissistic inflation, which produces a structural deficit in...
Can Narcissistic Executives Be Coached?
Can narcissistic executives be coached? Some can, under three knowable conditions: the executive must privately feel the cost of the pattern, the method must target behaviour rather than biography and measure progress through stakeholders rather than self-report, and...
Working for a Narcissistic Boss at Senior Level
How do you work for a narcissistic boss as a senior executive? Avoid the two instinctive strategies, public confrontation and silent endurance, because the first triggers retaliation and the second licenses escalation. What works is calm, boundaried usefulness:...
The Board’s Guide to a Narcissistic CEO
What should a board do about a narcissistic CEO? Diagnose the phase before the person, gather stakeholder reality independently of the CEO’s narration, act while results are still good, and choose deliberately between three options: govern the pattern, develop it...
The Polished and the Unpolished Alpha Wolf
What is a polished alpha wolf? A polished alpha wolf is a leader who keeps the full narcissistic engine (decisiveness, threat sensitivity, courage, vision) but has deliberately added the one capacity the pattern lacks: reciprocity. The unpolished alpha wolf runs the...
Talented Narcissism: A Definition
Talented narcissism is the productive end of the narcissistic spectrum: the combination of drive, charisma, vision and crisis composure that grows out of an early deficit in unconditional recognition, and that gives its owner a genuine head start in leadership while...
Narcissism and Leadership: The Executive’s Field Guide
Narcissism and Leadership: The Executive’s Field Guide By Arvid Buit. Based on two decades of C-suite coaching practice and the research conducted with clinical psychologist Martin Appelo for Red de Alfawolf (Boom, ISBN 9789024422753) and the business novel Wahlberg...
Why Founders Cannot Let Go: The Psychology of Succession
Succession almost never fails in the plan. It fails in the founder who wrote it. I have sat in enough of these rooms to know the shape of the thing before anyone speaks. The document is excellent. There is a timeline, a governance structure, a shareholders' agreement...
The Second Chair: Why the Best Number Twos Never Become Number One
The better someone is at the second job, the less likely they are ever to be handed the first. That is not bad luck, and it is not a failure of talent-spotting. It is the mechanism working exactly as designed, and almost nobody in the building will say it out loud —...
The New Executive’s First 100 Days: You Are Replacing a Person, Not Filling a Role
Nobody in that room is listening to your plan. They are listening for whether you intend to replace what they lost. That is the whole of it. You have prepared a hundred-day plan, and it is probably a good one — market read, cost lines, the three initiatives you would...
The Year After You Sell: Who You Are When the Company Is Gone
Nobody sells a company. They sell the apparatus that made them necessary. That is the sentence owners resist hardest, usually some months after the closing, somewhere between the third unnecessary acquisition call and the second advisory role they have already stopped...
Leadership and Marriage: The Private Cost of the Chair
Authority does not come off at the front door. That is the part almost nobody plans for. Executives prepare for the scrutiny, the board, the succession politics, the loneliness of the seat. They do not prepare for the fact that the role travels home in the body — that...
Firing Someone Loyal: The Hardest Decision in Senior Leadership
The cruellest thing I see in organisations is not a dismissal. It is a dismissal that takes three years. Somewhere in most established companies there is a senior person everybody has quietly stopped relying on. He was there at the beginning. He carried the firm...
Boredom at the Top: The Most Dangerous Feeling in Leadership
The most expensive decisions I see are not made under pressure. They are made by capable people with nothing left worth doing. This runs against everything boards are trained to watch for. Risk committees model stress. Succession plans anticipate collapse. Everyone...
The Handover: What Outlives the Coach
A coach who is still necessary after two years has failed. I say that to every board that hires me, usually in the first conversation, and it is not modesty. It is the design specification. The deliverable of this work is not the sessions; it is the handover. The...
The Executive Coaching Process: How Real Change Happens in 7 Steps
What happens inside executive coaching? Arvid Buit’s 7-step change process — 15–25 stakeholder interviews, behavioral design, change as subtraction.
Authentic Leadership Is Not What You Think: The Mask, the Persona, and the Person
Authentic leadership is not the absence of masks. Why the persona protects you, when it suffocates you, and how intentional unmasking actually works.
Motivation Is Emotional, Discipline Is Architectural: How Real Change Holds
Motivation fades by Thursday. Discipline is designed. Why 80% of leadership programs fail — and how executives build change that holds without willpower.
Execution Power: How Senior Leaders Decide When There Is No Good Option
How senior leaders decide when no option is good: execution power, the three pre-swing questions, and the discipline that keeps Thanatos out of the chair.
Psychological Safety Is Not Comfort: What Leaders Get Wrong About Feeling Safe
Psychological safety is the absence of humiliation, not comfort. Why quiet, ‘harmonious’ teams are often the sickest — and how real leaders confer safety.
The Leadership Shadow: What You Deny in Yourself Runs Your Company
The shadow side of leadership: what you deny in yourself becomes organizational architecture. Why power magnifies the shadow — and what integration asks.
The Four Leadership Scripts: Why There Is No Universal CEO
Why there is no universal CEO: the four leadership scripts — Alpha Wolf, Inspirator, Driver, Manager — and the company phase each one is built for.
The Source: Why Your Leadership Style Is an Echo of Your Attachment History
Leadership style is an echo of attachment history. Arvid Buit on the Source — energy, belief, permission — and why broken people strive to lead.
Executive Coaching vs Mentoring vs Therapy vs Consulting: The Definitive Guide for Senior Leaders
Executive coaching, mentoring, therapy, and consulting are not interchangeable.
Executive Burnout: The Warning Signs Senior Leaders Miss in Themselves
Executive burnout doesn’t arrive as a single explosion — it creeps in quietly. The warning signs senior leaders miss in themselves, and what to do before the body refuses to keep going.
Stakeholder-Centred Coaching: Why Outside Perception Is the Only Honest Mirror
Stakeholder-centred coaching is not a methodology — it is a philosophy. Why self-perception collapses at senior levels, and why outside perception is the only honest mirror a leader has.
The Reality Distortion Field: What Power Does to a Leader’s Perception
The reality distortion field is structural, not personal. How power systematically corrupts senior leaders’ perception of reality.
Team Coaching for Executive Teams: When the Group Becomes the Client
Why coaching a senior leader changes one person, but coaching the executive team changes the system.
Leadership Coaching for Senior Executives: A Framework for Real Change
Leadership coaching for CEOs, board members, and senior executives. Understand the methodology, the evidence, and what separates effective coaching from the rest.
Boardroom Dynamics: What Happens Beneath the Agenda
Boardroom dynamics shape every major decision. Understand the hidden psychology — and how executive coaching changes what happens in the room.
The Marshall Goldsmith Approach: Stakeholder-Centred Coaching and the 7-Step Change Process
Marshall Goldsmith’s stakeholder-centred coaching changed how the world develops leaders. Learn how the methodology works and how it applies to C-suite coaching.
Authority vs Legitimacy: The Gap That Derails Leaders
Authority comes with the title. Legitimacy is earned through behaviour. Explore the psychology of why many leaders have power but lack real influence.
Narcissistic Leadership: Why the Conversation Needs to Change
Narcissistic leadership destroys teams from the inside. Learn to recognise the pattern, understand the psychology, and discover what actually works.
The Complete Guide to Executive Coaching (2026) | TRUE Leadership
If you’re reading this, you’re probably a senior leader considering executive coaching—or someone advising one. Either way, you deserve more than a marketing pitch. This guide is written from the inside: from two decades of working with CEOs, managing directors, and...
Why Every CEO Needs a Coach | TRUE Leadership
Let me start with something uncomfortable: the higher you climb, the worse your information gets. Not because people lie to you—though some do—but because the system around you slowly stops telling the truth. Your team filters bad news. Your board speaks in...
Executive Coaching ROI: What Leaders Actually Get
Let me save you the suspense: the Manchester Inc. study found that executive coaching delivers an average return of 529% on investment. The ICF Global Coaching Study and MetrixGlobal Associates report similar figures. If those numbers alone were enough to convince...
Leadership Loneliness: The Silent Challenge at the Top
Sixty percent of CEOs report feeling isolated in their role. When I read that statistic, my first thought was: the other forty percent aren’t being honest. I’ve worked with hundreds of senior executives, and loneliness is not the exception—it’s the architecture of the...
The Critical Friendship Method: A Different Approach to Executive Coaching
Most executive coaching is too polite. There. I said it. A leader walks in, describes the symptoms, and the coach asks careful questions designed to guide the client toward their own insight. It’s pleasant. It’s professional. And for leaders operating at the very...
Authority Versus Legitimacy
When power remains, but consent dissolves I recently read an article on Time that described a situation both disturbing and increasingly familiar. It outlined a presidency that generates global tension on an almost daily basis. A leader who, in the eyes of roughly...
Leadership Is Not a Spiritual Journey
And why that is exactly where its strength lies There is a recurring impulse to frame leadership as something spiritual. The greater the responsibility, the stronger the urge to surround it with concepts such as awareness, purpose, calling, or even enlightenment. In...
When Mayors Act Like Heads of State
Why Management-Level “Leadership” Breaks Down Across Europe and beyond, a new form of local boldness is widely applauded. Media outlets highlight mayors who challenge extremism, reshape cities, and forge international partnerships to address housing shortages or...
The Reality Distortion Field
Why Collectives Endure Falsehood and Dysfunction I found myself once again genuinely unsettled by Donald J. Trump’s appearance in Davos. Years ago, Walter Isaacson famously described what he called a Reality Distortion Field surrounding Steve Jobs: an ability to bend...
Suicidal Empathy
When Care for the Other Becomes Destructive I have written often about leadership and have consistently stressed the importance of reciprocity. Functional leadership depends on mutuality: the capacity to connect without self-erasure, to influence without merging, to...
The Chamber of Reflections
The Chamber of Reflections Vladimir Putin, leadership, and the risk of losing contact with reality At its core, leadership is a relationship with reality. Not with ideology, intention, or identity—but with what actually exists. As leaders rise higher, that...
The Quality of Thought
How understanding emerges through dialogue Human experience is always filtered through an individual perspective. What is ultimately real can never be known with absolute certainty. We may try to approximate reality by having many people observe the same phenomenon...
Rethinking Burnout
A Reality Check at Both Extremes To begin with, burnout is nothing. It is not a medical condition.It is not a diagnosis. It is not a pathology. In modern language, “burnout” has become a convenient container—an all-purpose label for exhaustion, frustration,...















































